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Industry Digitisation

Digital transformation for visitor experience businesses

In today's digital world, having a strong online presence and using digital tools is crucial for long-term success in the tourism and hospitality industry. This two year programme helps you to introduce digital technology to give your visitor experience business a competitive edge.

Who is it for?

Visitor experience businesses interested in introducing digital technology to improve online presence, increase sales and reach new audiences.

You might be eligible if: 

  • You are a visitor experience business in the Irish tourism industry, such as:
    • A tourist attraction offering interesting experiences with admission fees or entry conditions.
    • A provider of organised activities like tours, workshops, or adventures.
    • An organiser of pre-planned tours focused on specific destinations or experiences.
  • You are committing resources for the two-year programme duration.
  • You can demonstrate ambition for commercial growth in line with the program's objectives.

Eligibility is subject to terms and conditions.


What is provided?

  • Workshops, online modules, and guidance on various digital topics like website development, social media marketing and online booking systems.
  • Time with expert consultants and mentors to address your business’ specific digital needs.
  • Financial supports to assist with approved digital projects including digital marketing campaigns or the purchase of software.
  • Access to an online community platform for discussion, advice and support. 

What can it be used for?

  • Embracing digital tools and strategies to stand out from competitors and create a more engaging experience for visitors.
  • Networking opportunities to connect with other businesses.
  • Improving online visibility to potential customers through activities like website development and social media marketing. 
  • Improving the digital customer experience with online booking systems, engaging online content, and digital tools.
  • Using digital marketing strategies to attract new visitors.
  • Improved digital sales and business decisions through better data measurement and insights.

Get in touch

If this sounds like the right support for your business, call our dedicated hub for more details on how to apply.

*Phone operating hours are Mon - Fri from 9am - 5pm

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