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Local Experts Programme

Develop local knowledge for a better visitor experience

This programme is available in 24 locations around Ireland. It equips people working in the tourism sector with knowledge of their local area to help them improve a visitor’s experience by sharing information and stories.

Who is it for?

You might be eligible if: 

You are a business in the Irish hospitality and tourism industry, such as 

  • an accommodation provider (hotels, B&Bs, self-catering)
  • a restaurant or cafe
  • an activity providers (tours, attractions, adventure activities)
  • a tourism-related businesses (transport, retail, cultural experiences, festival planning)

Eligibility is subject to terms and conditions.


What do you get?

  • "Know Your Destination" workshops to gain comprehensive knowledge of your local area.
  • A Local Expert Pass with special offers and discounts.
  • Networking opportunities to connect with other tourism professionals and local stakeholders.
  • Regular updates on local attractions, events, and news.

What can it be used for?

  • Helping your employees to become confident "Local Experts" with the skills and confidence to confidently answer visitor inquiries, share recommendations, and create positive first impressions.
  • Enhancing the reputation of your business by providing visitors with an experience that is more enjoyable, memorable, and enriching.

Get in touch

If this sounds like the right support for your business, call our dedicated hub for more details on how to apply.

*Phone operating hours are Mon - Fri from 9am - 5pm

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Provided by Enterprise Ireland, on behalf of the Government of Ireland.