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Bord Bia

Bord Bia supports the Irish food, drink, and horticulture industry through four key areas: 

  1.  Reputation: developing marketing campaigns at home and abroad to enhance the industry's reputation; 
  2. Insight: providing market and consumer intelligence to support industry growth;  
  3. Growth: building business capabilities for growth in priority markets; and  
  4. Talent: equipping graduates with necessary skills to drive industry growth through the Talent Academy. 

Who we are?

Bord Bia, an Irish state agency under the auspices of the Department of Agriculture, Food and the Marine, promotes Irish food, drink and horticulture suppliers at home and abroad. Sustainability is at the core of building Ireland’s reputation as a source of food and drink.  The quality assurance mark and Origin Green are two programmes synonymous with Bord Bia.   Through Origin Green, Bord Bia also equips producers with the knowledge and know-how to help drive sustainability improvements throughout the entire food and drink supply chain on a national level. 

Who we service?

  • Irish food, drink, and horticulture producers: Helping them market their products both domestically and internationally, by providing a full suite of supports and services to help Irish companies develop and implement their marketing strategies identifying high quality customers and consumers. 
  • International Customers: Promoting Irish products to global markets and facilitating trade relationships
  • Consumers: Educating both international and domestic consumers about the quality and sustainability of Irish food products through initiatives like the Bord Bia Quality Mark 
  • Industry stakeholders: Providing insights, research, and support to various stakeholders within the Irish food and drink industry.  

What we do?

Bord Bia is the semi-state agency responsible for the promotion of Irish Food, Drink and Horticulture. This role of Bord Bia is to act as a link between Irish food, drink and horticulture suppliers and existing and potential customers. Bord Bia’s main activities include trade, development, promotion, quality programmes, information and marketing finance.

At a glance

Focus

To bring Ireland’s outstanding food, drink and horticulture produce to the world, thus enabling the growth and sustainability of producers.

Sectors

Irish Food, Drink and Horticulture. Within that, Meat and Livestock, Prepared Consumer Foods, Dairy, Drink, Seafood and Horticulture. 

Network

Headquartered in Dublin with 14 International Offices  

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26 supports based on your selections

Leaders Sustainability Acceleration Programme

Leaders Sustainability Acceleration Programme

A sustainability executive education programme, bespoke to the Irish food and drink industry run by Bord Bia in parnership with UCD Smurfit. Cost per participant is €4,500. Of a total cost of €9,000 - Bord Bia subsidises the fee by 50%

You may be eligible if:

  • You are a board member.
  • You are C-Suite – Senior Leaders in Origin Green member companies​


 

Sustainability & Energy

Develop your own market-ready strategies to grow your business

CMS (Commercial Marketing Strategy)

The Bord Bia Commercial Marketing Strategy helps food and drink businesses create marketing plans–with marketing tools and resources–for brand visibility and growth. 

Food or drink businesses that need support building their strategy for growth, at home or in export markets.

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Education & Training

Ensure your food or drink products appeal to customers and sell them more effectively

BI:TES - Concept Testing

This tool tests and validates your food or drink ideas, provided in partnership with Bord Bia and an independent research agency, both in Ireland and internationally.

Food or drink businesses that want to improve their packaging and concept design.

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Education & Training

Make your food or drink brand stand out in a competitive market

Bespoke Brand Activation

This support provides food and drink businesses with brand activation strategic thinking and project management guidance.

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Education & Training

Reduce Innovation Risks by evaluating your food or drink products

Taste 'n' Tell

This tool evaluates and validates your food or drink product. It’s provided by a certified research agency–available in Ireland and internationally.

Food or drink businesses looking to test a product's concept and taste with target consumers.

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Education & Training

Find financial support for a range of marketing activities

Marketing Assistance Programme

This programme supports Irish food, drink and horticulture producers to drive growth and enter new markets by providing grants for a range of marketing activities.

Food or drink businesses that need help to cover the costs associated with marketing, researching, and entering new international markets.

You may be eligible if: 

  • You are a Bord Bia client
  • You have a turnover between €100,000 and €3.5 million

Eligibility is subject to terms and conditions.

Grants

Markets & Export

Get market exposure to help your strategic business planning

Market Study Visits

A Bord Bia Market Study Visit allows Irish food and drink companies to explore international markets by engaging directly with local experts and understanding consumer trends.

Food and drink businesses that want to explore new markets.

You may be eligible if: 

  • You are a Bord Bia client


 Eligibility is subject to terms and conditions.

Markets & Export

Improve the way you pitch and propose to your customers

Category Management

This support helps food and drink businesses use data and insights to show the value of their products during customer discussions.

Food or drink businesses looking to grow their sales. 

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Education & Training

Make your brand stand out in a competitive market

Bespoke Brand Development

This support provides food and drink businesses with brand development, strategic thinking and project management guidance.

Food and drink businesses that want to strengthen their brand identity, improve market positioning, and increase their competitiveness in domestic and international markets.

You may be eligible if: 

  • You are a Bord Bia client

    Eligibility is subject to terms and conditions.

Education & Training

Grow your brand using an integrated design approach

SuperBrands

SuperBrands helps food and drink businesses understand how consumers see their brand and their competitors, and find a proposition for their brand with consumers in Ireland and the UK.

Small to medium food and drink businesses that want to redesign their existing brand or develop a new brand. 

You may be eligible if: 

  • You are a Bord Bia client
  • You have an annual turnover of less than €5 million

Eligibility is subject to terms and conditions.

Education & Training

Markets & Export

Supporting professional growth in the Irish food and drink industry

Talent Programmes

The Bord Bia Talent Academy trains graduates in the Irish food and drink industry by offering educational programs that combine classroom learning with real-world experience.

Food and drink businesses with an export presence and/or Research and Development division.

You may be eligible if: 

  • You are a Bord Bia client

 

Eligibility is subject to terms and conditions

Education & Training

Bring new food and drink ideas to life

Innovation Capability

This programme helps food and drink businesses to innovate for growth by incorporating innovation across all aspects of the business.

Food or drink businesses that need support to develop innovative ideas.

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Education & Training

Improve your marketing skills to grow your food or drink brand

Brand Forum

This learning platform helps food or drink businesses build better brands by sharing thought leadership and best-practice marketing tools.

Food or drink businesses aiming to develop a new brand or strengthen an existing brand with consumers.

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Education & Training

Get targeted insights for informed business decisions

Bespoke Research

This support provides food and drink businesses with research, strategic thinking and project management guidance.

Food or drink businesses that want to strengthen their brand and increase their competitiveness in domestic and international markets.

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Markets & Export

My Bord Bia

My Bord Bia

A 24/7 portal that provides tailored access to all of Bord Bia's supports and services, based on your business’s industry.

Food or drink businesses of any size.

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Education & Training

Understand the trends of the Irish food, drink, and horticulture industry

Performance and Prospects Hub

This webpage allows anyone to view and access data on Irish food, drink, and horticulture exports, showing the amounts and values sent to different destinations.

Food or drink businesses with an interest in the industry's performance and future outlook.

You may be eligible if: 

  • No eligibility necessary

Education & Training

Build better relationships with your most important customers

Key Customer Management

This support helps your teams find opportunities for mutual growth and improve customer experiences.

Food and drink businesses that want to improve their customer relationships.

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Education & Training

Use market insights and customer preferences to guide decisions

Omnibus - Nationally Representative Online Survey

Access an online panel that reflects the national population, provided in partnership with Bord Bia and an independent research agency, both in Ireland and internationally. (Costs depend on the number of questions, ranging from basic checks to pricing and usage.)

Food or drink businesses that want fast answers on their product category or related issues.

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Education & Training

Origin Green Sustainability Programme Membership

Origin Green is Ireland's food and drink sustainability programme

Run by Bord Bia, it provides Irish food and drink companies with a sustainability framework and mentorship and guidance to develop a multi-annual sustainability plan and attain third party verification of the initial plan and progress against actions on an annual basis

Requirements:

  • Applicants must produce or handle food for human consumption.
  • Companies must have a minimum turnover of >€100,000 per annum to participate in the Origin Green Charter.
  • Applicants must have a ROI based production facility(ies) to be eligible to participate in the Origin Green Charter.
  • All manufacturing as it relates to inclusion in the Origin Green plan must be ROI based.
  • Applicants must be in production for a minimum of one full calendar year prior to applying for the Origin Green charter. This will ensure baseline data to develop sustainability targets is available from the outset.
  • Applicants must ensure they are formally registered as a Bord Bia client.
  • Primary meat processor with a turnover >€50 million (Tier 1 & 2) or operations defined by Bord Bia as high risk (any Tier) must be a member of the Bord Bia Food Processor Standard (FPS)

Sustainability & Energy

communicate your food or drink business sustainability initiatives

Sustainability Communication

These supports help food and drink marketing and commercial teams to communicate their sustainability activities to customers.

Food and drink businesses that want to improve their sustainability claims to strengthen their business relationships.

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Sustainability & Energy

Ireland’s food and drink start-up accelerator programme

Food Works

This support helps early-stage food and drink companies prepare for global growth and attract investment through resources and expert guidance.

You may be eligible if:

  • You are early-stage food and drink companies that aim to scale globally. The aim of the programme is to get these companies investment ready...

Eligibility is subject to terms and conditions 

 

 

Education & Training

Create digital marketing strategies with expert guidance

Think Digital

This program helps food and drink businesses use digital tools, improve their online presence, and access tailored digital training for the food and drink industry.

Food and drink businesses that need support to develop a digital marketing strategy and learn how to use online channels effectively.

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Digital & AI

Sustainability Guidance & Training Programmes

Origin Green Academy

The Origin Green Academy supports Irish food, drink, and horticulture businesses to develop industry leading sustainability/ESG talent and the sustainability skills required to achieve ambitious emissions reductions across the sector, accelerate their sustainability progress, and meet the expectations of global consumers and legislative requirements

You may be eligible if:

  • You are a Origin Green member

Education & Training

Sustainability & Energy

Gather information tailored to your food or drink business needs

Bord Bia Library

This service lets businesses request a library search on any category, market, topic, or theme. Bord Bia’s qualified librarians conduct the search using a world-class information collection on your behalf.

Food or drink businesses that want to deepen their market insights, stay ahead of trends, and assess opportunities or challenges in their industry.

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Education & Training

Access resources for food and drink businesses to stay competitive

Learning Zone

The Learning Zone is a digital platform that aims to help food and drink businesses improve their work processes and identify new opportunities.

Food and drink businesses that want to self-learn key marketing and export trade principles.

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Education & Training

Drive business growth and enhance your international reputation

Tradeshows and Webinar Participation

Bord Bia facilitates trade shows and webinar participation by organising and managing events that allow Irish food and drink companies to showcase their products globally.

Food and drink businesses looking to expand their presence in a new market. 

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Markets & Export

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“

Collaborating with you is essential for creating a dynamic future for businesses in Ireland.

“

Sarah

Innovate Solutions Project Manager
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