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Bord Bia

Bord Bia supports the Irish food, drink, and horticulture industry through four key areas: 

  1.  Reputation: developing marketing campaigns at home and abroad to enhance the industry's reputation; 
  2. Insight: providing market and consumer intelligence to support industry growth;  
  3. Growth: building business capabilities for growth in priority markets; and  
  4. Talent: equipping graduates with necessary skills to drive industry growth through the Talent Academy. 

Who we are?

Bord Bia, an Irish state agency under the auspices of the Department of Agriculture, Food and the Marine, promotes Irish food, drink and horticulture suppliers at home and abroad. Sustainability is at the core of building Ireland’s reputation as a source of food and drink.  The quality assurance mark and Origin Green are two programmes synonymous with Bord Bia.   Through Origin Green, Bord Bia also equips producers with the knowledge and know-how to help drive sustainability improvements throughout the entire food and drink supply chain on a national level. 

Who we service?

  • Irish food, drink, and horticulture producers: Helping them market their products both domestically and internationally, by providing a full suite of supports and services to help Irish companies develop and implement their marketing strategies identifying high quality customers and consumers. 
  • International Customers: Promoting Irish products to global markets and facilitating trade relationships
  • Consumers: Educating both international and domestic consumers about the quality and sustainability of Irish food products through initiatives like the Bord Bia Quality Mark 
  • Industry stakeholders: Providing insights, research, and support to various stakeholders within the Irish food and drink industry.  

What we do?

Bord Bia is the semi-state agency responsible for the promotion of Irish Food, Drink and Horticulture. This role of Bord Bia is to act as a link between Irish food, drink and horticulture suppliers and existing and potential customers. Bord Bia’s main activities include trade, development, promotion, quality programmes, information and marketing finance.

At a glance

Focus

To bring Ireland’s outstanding food, drink and horticulture produce to the world, thus enabling the growth and sustainability of producers.

Sectors

Irish Food, Drink and Horticulture. Within that, Meat and Livestock, Prepared Consumer Foods, Dairy, Drink, Seafood and Horticulture. 

Network

Headquartered in Dublin with 14 International Offices  

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26 supports based on your selections

BI:TES - Concept Testing

Ensure your food or drink products appeal to customers and sell them more effectively

This tool tests and validates your food or drink ideas, provided in partnership with Bord Bia and an independent research agency, both in Ireland and internationally.

Food or drink businesses that want to improve their packaging and concept design.

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Training & Programmes

Tradeshows and Webinar Participation

Drive business growth and enhance your international reputation

Bord Bia facilitates trade shows and webinar participation by organising and managing events that allow Irish food and drink companies to showcase their products globally.

Food and drink businesses looking to expand their presence in a new market. 

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Training & Programmes

Think Digital

Create digital marketing strategies with expert guidance

This program helps food and drink businesses use digital tools, improve their online presence, and access tailored digital training for the food and drink industry.

Food and drink businesses that need support to develop a digital marketing strategy and learn how to use online channels effectively.

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Training & Programmes

Sustainability Communication

Resources to help you communicate your food or drink business sustainability initiatives

These supports help food and drink marketing and commercial teams to communicate their sustainability activities to customers.

Food and drink businesses that want to improve their sustainability claims to strengthen their business relationships.

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Training & Programmes

Taste 'n' Tell

Reduce the risks of innovation by evaluating your newest food or drink products

This tool evaluates and validates your food or drink product. It’s provided by a certified research agency–available in Ireland and internationally.

Food or drink businesses looking to test a product's concept and taste with target consumers.

You may be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

Training & Programmes

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Collaborating with you is essential for creating a dynamic future for businesses in Ireland.

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Sarah

Innovate Solutions Project Manager
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