Bord Bia, an Irish state agency under the auspices of the Department of Agriculture, Food and the Marine, promotes Irish food, drink and horticulture suppliers at home and abroad. Sustainability is at the core of building Ireland’s reputation as a source of food and drink.  The quality assurance mark and Origin Green are two programmes synonymous with Bord Bia.   Through Origin Green, Bord Bia also equips producers with the knowledge and know-how to help drive sustainability improvements throughout the entire food and drink supply chain on a national level. 

• Irish food, drink, and horticulture producers: Helping them market their products both domestically and internationally, by providing a full suite of supports and services to help Irish companies develop and implement their marketing strategies identifying high quality customers and consumers. 
• International Customers: Promoting Irish products to global markets and facilitating trade relationships
• Consumers: Educating both international and domestic consumers about the quality and sustainability of Irish food products through initiatives like the Bord Bia Quality Mark 
• Industry stakeholders: Providing insights, research, and support to various stakeholders within the Irish food and drink industry.  

Bord Bia is the semi-state agency responsible for the promotion of Irish Food, Drink and Horticulture. This role of Bord Bia is to act as a link between Irish food, drink and horticulture suppliers and existing and potential customers. Bord Bia’s main activities include trade, development, promotion, quality programmes, information and marketing finance.