Ensure your food or drink products appeal to customers and sell them more effectively

Food or drink businesses that want to improve their packaging and concept design.

You might be eligible if: 

• You are a Bord Bia client
• You are a potential Bord Bia client in the food or drinks sector

Eligibility is subject to terms and conditions.

• 50% co-investment
• Product and packaging feedback from target consumers 
• A report that predicts how likely customers are to buy a product based on its description and key selling points

• To show how well a concept works with the target audience and identify the key messages that appeal to consumers  
• For conversations with retailers when looking for listings 
• To filter down potential new product development ideas

*This support is for Bord Bia client companies only. To become a Bord Bia client company and avail for these supports, please send a Client Request Form accessible here: Registration form and the Client Engagement team will individually assess the request

To become a Bord Bia client, companies must have a turnover over €100k and manufacture in Ireland. Access to specific supports and services can be limited depending on interest and availability. Some of the supports require a 50% contribution

Most supports require that companies are Origin Green verified members to be eligible to avail for the support. To request more information please access Bord Bia at info@bordbia.com