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BI:TES - Concept Testing

Ensure your food or drink products appeal to customers and sell them more effectively

This tool tests and validates your food or drink ideas, provided in partnership with Bord Bia and an independent research agency, both in Ireland and internationally.

Who is it for?

You might be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

What do you get?

  • 50% co-investment
  • Product and packaging feedback from target consumers 
  • A report that predicts how likely customers are to buy a product based on its description and key selling points

What can it be used for?

  • To show how well a concept works with the target audience and identify the key messages that appeal to consumers  
  • For conversations with retailers when looking for listings 
  • To filter down potential new product development ideas

*This support is for Bord Bia client companies only. To become a Bord Bia client company and avail for these supports, please send a Client Request Form accessible here: Registration form and the Client Engagement team will individually assess the request

To become a Bord Bia client, companies must have a turnover over €100k and manufacture in Ireland. Access to specific supports and services can be limited depending on interest and availability. Some of the supports require a 50% contribution

Most supports require that companies are Origin Green verified members to be eligible to avail for the support. To request more information please access Bord Bia at

Get in touch

If this sounds like the right support for your business, call our dedicated hub for more details on how to apply.

*Phone operating hours are Mon - Fri from 9am - 5pm

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