How can we help?


Taste 'n' Tell

Reduce the risks of innovation by evaluating your newest food or drink products

This tool evaluates and validates your food or drink product. It’s provided by a certified research agency–available in Ireland and internationally.

Who is it for?

You might be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

What do you get?

  • 50% co-investment
  • A detailed report that shows how target consumers react to the product concept and compares its taste profile with competitors

What can it be used for?

  • To show retailers how the product matches market taste preferences  
  • To identify the elements of a product that need adjusting for new markets

*This support is for Bord Bia client companies only. To become a Bord Bia client company and avail for these supports, please send a Client Request Form accessible here: Registration form and the Client Engagement team will individually assess the request

To become a Bord Bia client, companies must have a turnover over €100k and manufacture in Ireland. Access to specific supports and services can be limited depending on interest and availability. Some of the supports require a 50% contribution

Most supports require that companies are Origin Green verified members to be eligible to avail for the support. To request more information please access Bord Bia at

Get in touch

If this sounds like the right support for your business, call our dedicated hub for more details on how to apply.

*Phone operating hours are Mon - Fri from 9am - 5pm

© 2024 National Enterprise Hub. All right reserved.
Provided by Enterprise Ireland, on behalf of the Government of Ireland.