Reduce the risks of innovation by evaluating your newest food or drink products

Food or drink businesses looking to test a product's concept and taste with target consumers.

You might be eligible if: 

• You are a Bord Bia client
• You are a potential Bord Bia client in the food or drinks sector

Eligibility is subject to terms and conditions.

• 50% co-investment
• A detailed report that shows how target consumers react to the product concept and compares its taste profile with competitors

• To show retailers how the product matches market taste preferences  
• To identify the elements of a product that need adjusting for new markets

*This support is for Bord Bia client companies only. To become a Bord Bia client company and avail for these supports, please send a Client Request Form accessible here: Registration form and the Client Engagement team will individually assess the request

To become a Bord Bia client, companies must have a turnover over €100k and manufacture in Ireland. Access to specific supports and services can be limited depending on interest and availability. Some of the supports require a 50% contribution

Most supports require that companies are Origin Green verified members to be eligible to avail for the support. To request more information please access Bord Bia at info@bordbia.com