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Tourism Research and Insights

Thrive in tourism with Fáilte Ireland's research and insights.

Grow, maintain, or launch your tourism business with Fáilte Ireland's research. Understand your customers, access industry data, and make strategic decisions for success. Explore reports on trends, economics, and product development. Your one-stop shop for informed planning and diversification.

You might be eligible if

  • Anyone operating  or planning a tourism business or investment
  • Public agencies and public and private stakeholders involved in tourism and destination development.
  • Anyone whose business is part of or dependent on the tourism supply chain  

Eligibility is subject to terms and conditions.

What do you get?

  • Access to consumer insight to understand what drives tourist behaviour.
  • Access to market data to track industry performance with the latest figures and statistics.
  • Insights on future trends from expert reports on product development, demand/supply projections, and industry sentiment.
  • Access to the latest economic trends affecting tourism.
  • Access to Fáilte Focus: a library of national and international tourism research and trends.

What can it be used for?

Use Fáilte Ireland's resources to inform business decisions across operations, development, and investment. Gain insights from the latest tourism research, data, national and international trends, and economic forecasts impacting the industry.

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