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CMS (Commercial Marketing Strategy)

Develop your own market-ready strategies to grow your business

The Bord Bia Commercial Marketing Strategy helps food and drink businesses create marketing plans–with marketing tools and resources–for brand visibility and growth. 

Who is it for?

You might be eligible if: 

  • You are a Bord Bia client

Eligibility is subject to terms and conditions.

What is provided?

One-day group workshops or individual training sessions tailored per client.

What can it be used for?

  • The development of a commercial marketing strategy
  • Market analysis for new entry or growth                                       
  • Opportunity prioritisation and evaluation                                      
  • Market, customer, channel and consumer focus                                         
  • Learning the CMS development process     

*This support is for Bord Bia client companies only. To become a Bord Bia client company and avail for these supports, please send a Client Request Form accessible here: Registration form and the Client Engagement team will individually assess the request

To become a Bord Bia client, companies must have a turnover over €100k and manufacture in Ireland. Access to specific supports and services can be limited depending on interest and availability. Some of the supports require a 50% contribution

Most supports require that companies are Origin Green verified members to be eligible to avail for the support. To request more information please access Bord Bia at

Get in touch

If this sounds like the right support for your business, call our dedicated hub for more details on how to apply.

*Phone operating hours are Mon - Fri from 9am - 5pm

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