When it comes to authentic Irish experiences, there’s none more unique than a sheepdog show against the backdrop of a 1,000-year-old stone fort.
But behind the scenes of this heritage-rich, family-run business, Caherconnell Stone Fort & Sheepdog Demonstrations needed to modernise. Getting digital support from Failte Ireland was “transformative”, says Sean Davoren, who manages the farm and business today.
The digital programme, aimed specifically at tourism businesses, helped Caherconnell build an integrated platform, making it easier for customers to buy tickets online1.
Grants also gave Sean and his team access to specialist training and skills, which is essential for a rural business.