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Bespoke Brand Development

Make your brand stand out in a competitive market

This support provides food and drink businesses with brand development, strategic thinking and project management guidance.

Who is it for?

Food and drink businesses that want to strengthen their brand identity, improve market positioning, and increase their competitiveness in domestic and international markets.

You might be eligible if:

  • You are a Bord Bia client
  • You are a potential Bord Bia client in the food or drinks sector

What do you get?

  • Full-service brand development with expert guidance, strategic thinking and project management 
  • Co-investment up to a certain level for third-party costs

What can it be used for?

For the development of new brands, innovations or brand extensions:

  • Insight generation
  • Proposition building and targeting
  • Brand strategy
  • Visual identity creation including pack design and brand guidelines



*This support is for Bord Bia client companies only. To become a Bord Bia client company and avail for these supports, please send a Client Request Form accessible here: Registration form and the Client Engagement team will individually assess the request

To become a Bord Bia client, companies must have a turnover over €100k and manufacture in Ireland. Access to specific supports and services can be limited depending on interest and availability. Some of the supports require a 50% contribution

Most supports require that companies are Origin Green verified members to be eligible to avail for the support. To request more information please access Bord Bia at info@bordbia.com


Get in touch

If this sounds like the right support for your business, call our dedicated hub for more details on how to apply.

*Phone operating hours are Mon - Fri from 9am - 5pm

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