Improve your marketing skills to grow your food or drinks brand

Food or drink businesses aiming to develop a new brand or are already building it amongst consumers.

You might be eligible if: 

• You are a Bord Bia client
• You are a potential Bord Bia client in the food or drinks sector

Eligibility is subject to terms and conditions.

Access to: 

• Brand health check: A survey that measures grocery shoppers' opinions on brand awareness, consideration, experience, loyalty, and potential, providing recommendations for improving the brand and business
• Workshops: Case studies, guest speakers and interactive sessions sharing the latest thinking and best practices for brand-building
• Recipe content service: Video and photography assets produced to the highest production standards and delivered in multiple formats
• Podcast series: Engaging conversations, ideas and stories from the world of food and drink that inform and inspire

• Growing brands and business 
• Learning new ways of engaging customers 
• Understanding how to drive sales 
• Learning how other successful business models operate
• Networking with like-minded industry peers
• Identifying new routes to market and brand-building/marketing resources

*This support is for Bord Bia client companies only. To become a Bord Bia client company and avail for these supports, please send a Client Request Form accessible here: Registration form and the Client Engagement team will individually assess the request

To become a Bord Bia client, companies must have a turnover over €100k and manufacture in Ireland. Access to specific supports and services can be limited depending on interest and availability. Some of the supports require a 50% contribution

Most supports require that companies are Origin Green verified members to be eligible to avail for the support. To request more information please access Bord Bia at info@bordbia.com