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Grow your brand using an integrated design approach

SuperBrands helps food and drink businesses understand how consumers see their brand and their competitors, and find a proposition for their brand with consumers in Ireland and the UK.

Who is it for?

You might be eligible if: 

  • You are a Bord Bia client
  • You have an annual turnover of less than €5 million

Eligibility is subject to terms and conditions.

What do you get?

  • A Commercial Marketing Strategy Review         
  • New brand development or an existing brand refresh
  • A deep dive into your market, category, competitors and channels 
  • A design brief for the brand 
  • Four focus groups for consumer research

What can it be used for?

  • To support the launch of a new product in Ireland or the UK
  • To learn more about your target market, channel and competitors
  • To help reposition an existing brand that is underperforming

*This support is for Bord Bia client companies only. To become a Bord Bia client company and avail for these supports, please send a Client Request Form accessible here: Registration form and the Client Engagement team will individually assess the request

To become a Bord Bia client, companies must have a turnover over €100k and manufacture in Ireland. Access to specific supports and services can be limited depending on interest and availability. Some of the supports require a 50% contribution

Most supports require that companies are Origin Green verified members to be eligible to avail for the support. To request more information please access Bord Bia at

Get in touch

If this sounds like the right support for your business, call our dedicated hub for more details on how to apply.

*Phone operating hours are Mon - Fri from 9am - 5pm

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