Grow your brand using an integrated design approach

Small to medium food and drink businesses that want to redesign their existing brand or develop a new brand. 

You might be eligible if: 

• You are a Bord Bia client
• You have an annual turnover of less than €5 million
• You are a potential Bord Bia client in the food or drinks sector

Eligibility is subject to terms and conditions.

• A Commercial Marketing Strategy Review         
• New brand development or an existing brand refresh
• A deep dive into your market, category, competitors and channels 
• A design brief for the brand 
• Four focus groups for consumer research

• To support the launch of a new product in Ireland or the UK
• To learn more about your target market, channel and competitors
• To help reposition an existing brand that is underperforming

*This support is for Bord Bia client companies only. To become a Bord Bia client company and avail for these supports, please send a Client Request Form accessible here: Registration form and the Client Engagement team will individually assess the request

To become a Bord Bia client, companies must have a turnover over €100k and manufacture in Ireland. Access to specific supports and services can be limited depending on interest and availability. Some of the supports require a 50% contribution

Most supports require that companies are Origin Green verified members to be eligible to avail for the support. To request more information please access Bord Bia at info@bordbia.com