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Marketing Assistance Programme

Find financial support for a range of marketing activities

This programme supports Irish food, drink and horticulture producers to drive growth and enter new markets by providing grants for a range of marketing activities.

Who is it for?

You might be eligible if: 

  • You are a Bord Bia client
  • You have a turnover between €100,000 and €3.5 million

Eligibility is subject to terms and conditions.


What do you get?

Financial support for certain marketing activities.


What can it be used for?

  • Participation in trade fairs and exhibitions
  • Marketing consultancy, focus groups and published reports
  • Marketing training, courses and seminars
  • Design and origination of packaging, labels, POS materials and/or brochures
  • Website development
  • Quality consultancy, training and audit costs
  • Nutritional analysis
  • Market research visits and in-store tastings.



*This support is for Bord Bia client companies only. To become a Bord Bia client company and avail for these supports, please send a Client Request Form accessible here: Registration form and the Client Engagement team will individually assess the request

To become a Bord Bia client, companies must have a turnover over €100k and manufacture in Ireland. Access to specific supports and services can be limited depending on interest and availability. Some of the supports require a 50% contribution

Most supports require that companies are Origin Green verified members to be eligible to avail for the support. To request more information please access Bord Bia at info@bordbia.com


Get in touch

If this sounds like the right support for your business, call our dedicated hub for more details on how to apply.

*Phone operating hours are Mon - Fri from 9am - 5pm

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